Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading award–winning branding consultancy whose role is to Our mission is to uncover your point of differentiation and weave it into every touch point of your organization to maximize your brand value and business performance. He is also the Co-Founder of Fullmoon Experiments, a socially driven incubator that develops and grows purposeful startups in the region. Embodying the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve the Arab world through empowering communities, spreading knowledge and nurturing entrepreneurship and innovation.
In 2006 he partnered with Jack Trout – the father of the concept of Positioning Differentiation – to set up Brand Lounge and offer branding solutions to the MENA region. Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand image and experience and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence. Hasan is a graduate of The Lebanese American University In Beirut with a degree in Business Marketing.